It seems like a wrong headed idea of attracting attention to the article. Too bad you have to read the whole thing very carefully in order to catch the "joke."
Well, that shows you a few things:
Keep newsletters short.
If you are going to be controversially provocative with religion and politics, don't wait to the end of the article to say "gotchya!".
If you don't want to lose slow-witted ADHD guys who need thicker lenses in their glasses (we are an important demographic) be more clear and use a 18 point font
Seriously Jon, after my 19th barf, I stopped reading.
Call me "sucker".